A web author/editor is likely to get involved in:
Planning the style of copy required and the frequency with which it will need updating
Creating schedules and agreeing deadlines
Producing new content and writing it in an interesting and appealing manner
Identifying suitable subjects for interview
Sourcing images and artwork, and commissioning photographers
Liaising with clients or internal departments to check on content, style and presentation
Incorporating written copy onto the website from other individuals or departments
Maintaining the site once it is live and ensuring the information is accurate
Developing editorial policies, copyright, data protection and best practice.
Web authors/editors may also take on the role of webmaster and be responsible for dealing with enquiries emailed from the site and overseeing any message boards. They may also get involved in analyzing statistics to determine the popularity of the site and how many hits/visits it receives. In larger organizations the webmaster may be a separate role.
A web author/editor may work within an editorial team or alone. They work closely with a range of individuals, from web designers/developers and project/account managers to photographers and marketing professionals. It is essential that they understand their site's target audience and requirements.