The Marketing Specialist is responsible for providing support to the Pacific Foods Brand Marketing team to grow the product portfolio through data analysis, forecasting, and brand project support.
Track and analyze business performance, trends, competitive activities.
Collaborate with demand planning team to develop production forecasts.
Identify and evaluate new business opportunities through consumer insights and marketplace analytics.
Perform promotion and pricing analyses and make recommendations to the Brand Manager.
Setup, implement, and measure performance of marketing programs.
Manage marketing budget tracker, code invoices, reconcile and communicate program changes to finance department.
Support the planning and execution of marketing activities including consumer advertising, sampling, packaging, consumer promotions, new product launches, collateral development and communication with cross-functional teams.
Assist team on qualitative and quantitative research projects.
Represent key customer needs and expectations.
As an employee of a food manufacturing facility you are responsible for ensuring food safety and quality by reporting any concerns to the quality assurance department.
Other duties as assigned